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News for Baby Einstein

Baby Einstein targets millennial parents for bigger piece of toy market
Nobody puts baby in the corner—Baby Einstein, that is. Under the ownership of Kids II, the 22-year-old toy brand is unveiling a new mission and ad campaign in its attempt to attract millennial parents ...

Does Baby Einstein Help Toddlers Learn?
With the growing popularity of DVD series focused on improving the development of babies, like Baby Einstein, the question about the effectiveness of these DVDs to actually help a child’s brain develo...

Iconic Baby Toy and Gear Brand, Baby Einstein, Announces Global Expansion Throughout Europe and Partnerships to Ignite Curiosity Around The World
ATLANTA, Sept. 25, 2018 /PRNewswire/ -- Today, leading baby toy and multimedia brand, Baby Einstein, announced plans to expand its operations around the world. The U.S.-based brand is set to expand it...

The Rise and Fall of Baby Einstein
Screen Time is Slate’s pop-up blog about children’s TV, everywhere kids see it. In 1996, Julie Aigner-Clark was a stay-at-home mom in Colorado frustrated by a lack of sufficiently educational entertai...

10 Things You (Probably) Didn’t Know About Einstein
J. Edgar Hoover even recommended that Einstein be kept out of America by the Alien Exclusion Act, but he was overruled by the U.S. State Department. 4. He had an illegitimate baby. Einstein’s future w...

Four Affordable, Essential Baby Purchases
So here they are, in no particular order. Baby Einstein Take Along Tunes Musical Toy Price: $8 We use this little musical toy so much that when someone got us a duplicate, we kept it as a spare. It li...

28 New Private Mother-Baby Rooms Unveiled At Einstein Medical Center
PHILADELPHIA (CBS)– New moms can now bond with their babies in a special way at Einstein Medical Center in Philadelphia. Twenty-eight new private mother-baby rooms were unveiled today. The rooms allow ...

Serena Williams is the image of motherly bliss as she climbs into daughter Olympia's crib to cuddle
The toy appeared to be Baby Einstein's Sea Dreams Soother, a $40 light up box containing a cool aquatic scene with accompanying lullabies. Keeping captionless, the tennis pro let the picture speak for ...

Wishful Thinking
The titles lure aspirational parents eager to do what's best for their infants: Baby Einstein, Baby Galileo, Baby Shakespeare and even Brainy Baby with its original motto, "a little genius in the maki...

Licensing Hotline: February 2019
It is adding three brands—Lamaze, Colorforms, and PBS Kids—and a new preschool character property, Panda Panda, to a list that already includes Smithsonian Kids, Daniel Tiger, and Baby Einstein. Anoth...